How Hogarth steered the ad production revolution
WEBSep 26, 2017 · Since we launched Hogarth, their production needs have increased and their desire to control the production relationship has increased too. But agencies will always be important: we work with The&Partnership in New York on Dow Jones/Wall Street Journal for example, handling fast turnaround print and video advertising.
Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
Remembering media pioneer Paul Green - More About Advertising
WEBStephen Foster February 7, 2018. 150 2 minutes read. I see that Paul Green, founder of Media Buying Services in the UK, has died. Green (below) was one of the few people in adland who can rightly be called a pioneer although MBS (as it became) first surfaced in Canada. Before Green there were full service agencies, including a media department.
New study shows black people better represented in ads
WEBSep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of …
JWT’s Jeremy Bullmore: a 1960s intellectual at a key turning point …
WEBJan 11, 2023 · Tributes are still rolling in for Jeremy Bullmore, former JWT creative director (in the days when big agencies had just one), chairman, WPP board director and eminence grise and the wittiest of business agony aunts. Martin Sorrell in Campaign called him "probably" the best writer of his or any other generation. I doubt that Bullmore,
David Abbott – an appreciation - More About Advertising
WEBMay 19, 2014 · David Abbott, one of the founders of Abbott Mead Vickers (now AMV/BBDO) has died aged 75. A brilliant writer (in retirement a considerable novelist) he was a gentleman whose high standards informed the agency he founded and inspired many of the people who met him and worked for him. Paul Simons offers this appreciation. David
Waitrose digital-first loyalty scheme collapses in ruins
WEBMar 14, 2022 · Just two weeks after introducing its digital-first myWaitrose loyalty scheme – and scrapping free newspapers in the process – Waitrose has been forced to ditch it, re-introducing printed vouchers (although not the newspapers, yet) alongside the digital gubbins. This follows thousands of complaints from customers who didn’t like the scheme ...
Talon Outdoor: a new manifesto for Smarter as Standard out of …
WEBMar 21, 2018 · At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of Home
MediaLink’s Michael Kassan quits new owner UTA
WEBStephen Foster March 13, 2024. 1 2,093 1 minute read. One of adland’s most high profile fixers, Michael Kassan of MediaLink, has left United Talent Agency following a major row. Kassan sold MediaLink to Cannes Lions organiser Ascential in 2017 and stayed on when Ascential sold it to UTA for $125m in 2021. Both sides are suing each other.
Domino’s signs up Simon Cowell for quality drive
WEBPizza giant Domino’s is worried about its post-lockdown service and presentation levels so it’s bringing in hit quality control teams to spruce things up a bit – reporting to (it says here) talent show titan Simon Cowell. Domino’s says: “In COVID, we had a ton of challenges like labor shortages and high volume and nd that demand put ...